Bristol Showcased in Auto Rental News!

How One Rental Company Uses a New Digital Tool to Detect Vehicle Damage

July 25, 2023ย โ€ขย Byย Amy Hercherย โ€ข

To compete in the ever-changing rental car world, technology tools can help create more efficiency during the rental process. An example of a helpful tool isย Damage iDย (DID), a technology solution that flags vehicle damage.

Canadian-basedย Bristol Car and Truck Rentalsย was one of the first rental companies to start implementing Damage iD into its check-in and checkout processes. The company still uses Damage iD at its 14 rental locations.

โ€œWeโ€™ve been able to save thousands of dollars using Damage iD,โ€ said Jesse Carter, Bristolโ€™s operations manager. โ€œI donโ€™t think that we can even put a number on it in terms of how it has benefited our company, from eliminating conflicts with customers over vehicle damage to keeping track of fuel and mileage to helping keep up on vehicle maintenance.โ€

How the Cameras and Technology Work

A team fromย VERC Car Rentalย had an idea to use cameras and web technology to help recover money in vehicle damage costs.

Jack Vercollone, owner of Massachusetts-based VERC Car Rental, partnered withย iQtransit, an IT consulting firm with experience in Web and mobile software development, to help make this idea come to life.

Using a mobile device during the checkout process, a rental agent can take pictures of the vehicleโ€™s exterior from six different angles to record any damage. When the vehicle is returned, photos and video will be taken from the same angles to document any new damage.

If new damage is detected, agents can take additional close-up photos. With the app, they can compare before and after pictures side by side. The photos are uploaded to a cloud server that creates a catalog of the vehicleโ€™s damage history.

In 2014, VERC Car Rental unveiled the Damage iD product at theย International Car Rental Show.

โ€œThe goal was to replace the paper and pencil method and create a digital vehicle inspection for rental companies,โ€ said Paula Vercollone, Damage iDโ€™s director of business development. โ€œMy husband Jack saw the need since there was a big problem of losing thousands of dollars in unclaimable damage.โ€

Since then, the company has continued to create new updates for the technology solution.

โ€œThe contactless customer inspection version is becoming popular,โ€ Vercollone said. โ€œIt came out last year and has been popular with car rental companies that have overnight drop-offs when the store isnโ€™t open. We are constantly working on our AI.โ€

How to Get the Most Revenue, Efficiency in the Digital World

Digital Images Boost Efficiency, Transparency

Using their personal mobile phones, Bristolโ€™s rental agents take several photos of a vehicleโ€™s exterior before itโ€™s handed over to a renter.

Damage iD creates more transparency during the check-in and checkout vehicle process.

โ€œNow we have the ability to email the customer the photos we took during the inspection,โ€ Carter said. โ€œThey have the same copy we have. The photos provide a clear condition of the vehicle, which prevents any disputes regarding damage upon return.โ€

It helps with customer relationships. โ€œWe want to show the customers we have their best interest,โ€ Carter said. โ€œWe want them to feel protected.โ€

It also streamlines the process. โ€œItโ€™s very efficient for the check-in and checkout process,โ€ Carter said. โ€œYouโ€™re not solely relying on a handwritten number of the fuel reading or handwritten notes for where thereโ€™s damage spots. Itโ€™s right there in the photos and clear cut.โ€

Photos Cut Confrontations and Add Legal Protection

With the photos, confrontation with customers can be reduced. The customer can clearly see the side-by-side comparison of before and after photos.

โ€œThe photos are dated, time-stamped, and geo-stamped,โ€ Carter said. โ€œWe still get the customers who say, โ€˜I didnโ€™t do it. It wasnโ€™t me. It must have happened on your lot after hours.โ€™ But the damage is shown in the photos. Hereโ€™s picture A and picture B. They donโ€™t match.โ€

For Bristol, the Damage iD tool has helped with legal protection. โ€œWhen we have to send a customer to collections or small claims court, we have the photos of the vehicle damage because of Damage iD,โ€ Carter said. โ€œWe can say hereโ€™s your rental contract and here are the vehicle photos before and after. You were using your own insurance so youโ€™re responsible for the vehicle damage.โ€

Preventative Maintenance for Long-Term Rentals

Damage iD also helps Bristol with its fleet maintenance. This is especially helpful for the companyโ€™s long-term renters who can take their rental vehicles for several months at a time, Carter said.

โ€œWhen we need an inspection of the vehicle, we can send the customer a link where they can take photos of the vehicles and we can close off the vehicle at the right kilometers.โ€

Damage iD calls this โ€œdo it yourselfโ€ inspection the โ€œcustomer contactless inspectionโ€ or โ€œCCIโ€.

Bristol sends its customers a link to the mobile web version of Damage iD. The customer completes the inspection through the browser โ€” never having to download the app, Carter said.

โ€œOnce the renter sends back the vehicle photos through the CCI version, we complete the paperwork and they can sign it electronically through our rental software,โ€ he said.

If the maintenance system says the vehicle is due for an oil change, Bristol will send the renter to a nearby mechanic for an oil change and maintenance check. The bill will be sent directly to Bristol to take care of it.

โ€œThis way, oil changes will be done on time and tire treads can be checked at specific levels,โ€ Carter said. โ€œWe want to make sure these inspections are being done on time and the renters are safe.โ€

ABOUT THE AUTHOR

Amy Hercher

Former Senior Editor

Amy is a formerย senior editor with Bobit Business Media’s AutoGroup.

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